Pinterest has an impressive pace of growth. It gets 70 million unique users from the United States among 150 million monthly active users, and the number is significantly increasing every day. So Pinterest engagement could be a game changer when it comes to business. Ben Silbermann (CEO of Pinterest) summarized the company as a “catalog of ideas,” rather than as a social network.
Facebook and Twitter may be the best tool for social media marketing, yet Pinterest generates 27% more money per click than Facebook and four times more than Twitter.
Want to increase your Pinterest engagement? We have some exciting stuff here; Sit back, relax and enjoy!
Optimizing Your Pinterest Pins
Optimize your pin and create 150-300 word description. Descriptions give more information about what the pin is. An optimal description length affect the audience you are trying to reach and the type of content you are trying to promote. Using a large number of searchable keywords will help to cover all of the short, long, specific and broad keywords you need. It helps ensures that your pin is placed in the right category. A link to directed somewhere useful in the descriptions would help the readers to take an action easily.
Other areas to look at are: keyword research, adding keywords to pin title, and adding keywords to pin image file names. Hovering pin button on any image on your site will help to pin it easily. If your site is on WordPress, then you can use Pinterest Pin It Hover button plugin which will help to grow your Pinterest engagement.
According to Hubspot, Saturday morning is the best time to post and research by SocialFresh says, the best time to post are 2pm – 4pm EST and 8pm – 1am EST. but mainly it depends on the target audience’s habits, so you should always test for specific posting times. For businesses, a good start is to pin about five times a day and space those five pins out across the day.
Gain New Followers and Build Relationships
A study of the University of Minnesota’s on Pinterest found that three main factors Pinterest users consider before following:
- Number of followers or following you have in your account
- Number of pins you have
- Number of boards you have
To get a basic idea of your follower’s interests and frequency of activity on Pinterest, browse the profile of the users. Most importantly you will get the idea of what other types of content they are pinning by visiting their profiles. It’s simple that you will get more followers on Pinterest if you follow other people. Following 20-30 people a day can make a huge difference compared to waiting for people to follow you. You can also mention influencers or followers to a relevant pin or comment, which will help to build a good relationship with them.
Pinning content to your board from different influencers is a good practice. Also, sharing contents from different influencers would help to build rapport.
Engaging with followers by answering their questions and responding to their comments. Using their names or addressing them directly will take your customer service to the next level. Follow and engage with popular boards and Invite others to contribute to your boards.
Include Text Overlay on Images
Adding text overlay onto images would help to explain the behind value of the content. So when users scrolling quickly through feeds, this will help to catch their attention.
In most cases, text should not make up the majority of the pin. However, it can be helpful to show off a few words or keynotes telling pinners what the pin is. This should be short, simple and easy to read’
Make Your Blog or Website Pinterest Friendly
Adding a Pinterest follow and share button to your website or blog would make it easier. When people like your content, they can easily follow you and re-pin your stuff. The Pinterest follow button will help to divert website traffic toPinterest page, grow your Pinterest followers and increase more Pinterest engagement.
A Pinterest button should be easy for people to find, divert them to your brand page and convert them into followers. You can create a custom button that matches your branding or you can use the widget builder page to create your button.
Run a Pinterest Contest
The Pinterest contest is a fantastic marketing tool. People who are looking to boost the number of followers, engagement, and new leads off-platform, Pinterest contests could be a favorite tool for them. This often outcomes a post being pinned by different users, which will then help to get saved or re-pinned organically by other users.
It’s also important to add a note about the end date for the contest on the pin, particularly in the image when possible. This ensures that users don’t continue to keep contest pins cycling.
Re-Pin What Your Customers Are Pinning
Re-pinning is a great way to make your account more about relationship and less about business. This should be a big part of any Pinterest marketing as well.
How about creating a board in your account labeled “coolest re-pins” or something like that. Then, re-pinning the contents your customers/target audiences are sharing on their Pinterest accounts to attract the attention of them. This might work out for you to get noticed by the original source of content.
Connect to Other Social Websites
Connect to other social media websites with your Pinterest account. Linking to other social media platforms like Facebook, Twitter or Google+ will help to get more exposure on Pinterest to your followers on other social media platforms. You can also promote your Pinterest boards by sharing their links with other social websites. To connect social media accounts:
- Account setting
- Social networks section
- Connect your Twitter, Facebook and Google+ accounts
Note: for Facebook, A page cannot be connected, you can only connect with a personal account. So if you want to connect your Facebook business page, then you can’t connect the page link there.
Pinterest has turned into a proven source of traffic for blogs and websites. If you can grow your Pinterest engagement effectively, this will definitely help your business to build a larger presence.
Let us know what do you think about Pinterest Marketing? Did you use Pinterest as a part of your marketing strategy?